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The Amazing ATEBAR Formula

  • 09/21/2021
  • 12:00 PM - 1:30 PM
  • Zoom Online Meeting


  • You are an ICF Member from a chapter other than ICF Long Island
  • Chapter Members, Affiliates, Student Affiliates

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The Amazing ATEBAR Formula
The powerful and foundational 6-step formula for MasterFull coaching

Wouldn’t you like a formula that clearly and powerfully not only describes coaching, but illustrates exactly HOW and WHY coaching works?

Wouldn’t it be great to have a tool that indicates clearly where you are in the coaching process with your client, and where you really need to be?

Wouldn’t you want to be able to identify where you’re getting stuck in your coaching, the traps that are diluting the impact, and be able to instantly shift your coaching powerfully?

Wouldn’t you love to have a deep and full Awareness of your coaching so that you can create powerful Results with your clients?

Wouldn’t you love to have a structure that will easily unlock your untapped coaching power with unlimited powerful questions?

Wouldn’t you love to have a solid, versatile and powerful foundation where you can build deep and unshakable coaching confidence?

Wouldn’t you love to be able to grow your coaching faster, more powerfully and unleash that MasterFull coach that lies within you?

Of course you would.

Then it’s time to discover the Amazing ATEBAR formula. 


“The Amazing ATEBAR Formula” is all about solidifying our COACHING PRESENCE—how we are connecting to our clients, as well as providing a solid foundation for us to stand on and trust in our coaching.  As a result, we also get to grow stronger in our COACHING AGREEMENTS, TRUST AND INTIMACY, ACTIVE LISTENING, POWERFUL QUESTIONS, and this formula even helps us with our GOAL SETTING and MANAGING PROGRESS AND ACCOUNTABILITY.


It’s not just a cute tool to add to your coaching that sometimes works, but a powerful foundation that fully supports your coaching skills and process so that your coaching can be more focused and impactful every single time.  This is the basis for all MasterFull coaching.  With it, you can easily and powerfully provide the coaching that your clients truly want and need from you.


  • New coaches will love how this clarifies and explains what they are learning in their course training, allowing them to deepen their education and also help support their coaching as they practice their skills with their clients.
  • Intermediate coaches will thrive on the extra solid structure that provides complete support and clarity for their coaching, along with reminders of how they can easily and effortlessly deepen their coaching experience even further.
  • Advanced coaches will go nuts over how this formula helps them not only get back to the basics, but also deepen and refine their own already developed process and system. 

In other words, this workshop applies and appeals to ALL coaches at ALL levels. 

And that also includes ALL types of coaches—life, business, health, executive, relationship, leadership, career, etc.


1.     A clearer understanding of where they are in their coaching with their clients.
2.     A simple and effective system to streamline their coaching, sidestepping simple and common traps.
3.     The foundational principle that fully explores and explains HOW and WHY coaching works.  (In other words, an easy way to convey “What coaching is” to your clients)
4.     They’ll instantly enhance and deepen their current coaching skills, and be able to wield them with more focus and purpose.
5.     Extended workshop time will also introduce an unlimited resource for powerful coaching so they will never be stuck again.
6.     They’ll watch their Coaching Confidence grow quickly, right before their eyes.
7.     Really?  Do you need more?  Well, in that case, they’ll also gain insight as to some of the powerful tools that Master level coaches use (usually unconsciously.)  They’ll have the upper hand because they’ll be able to consciously practice these tools to rapidly increase their coaching impact.

CCE - 1 Core Competencies and .5 Resource Development Credits

Our Speaker

Ben Dooley, MCC


Ben Dooley is a Master Certified coach who trains, supports and grows coaches in as many ways as he can: with the bi-weekly “COACHING SKILLS FORUM” telecalls, the BeDo Bits Newsletter and his “MasterFull IS as MasterFull DOES” workbook series.  He also has created a wide range of interactive and engaging coach growing workshops, webinars and teleclasses for ALL coaches like the one you’re going to get today.  His powerful and unparalleled “MasterFull YOU Advanced Coach Training Program” targets “the Science, Artistry and Performance of our coaching,” and has catapulted many coaches to their next level and beyond. 
He has served as Past President of the ICF Chicago Chapter, co-founder of the ICF Midwest Regional Advisory Council and past co-producer of the Midwestern Coaching Conference.  In fact, just about everything his does in the coaching world demonstrates his overwhelming commitment to helping coaches discover their powerful coaching magnificence, confidence and success.  It’s simple: the worlds needs us to show up and BE the MasterFull coaches that we are here to BE and DO the MasterFull coaching that the world needs us to DO.

And your journey towards your own MasterFull Coaching continues to deepen right now.


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